A powerful way to tune-up a project, business, or career is to ask -- So what? This question jolts because your gut answer's often opposite to what you might expect.
But, best part is, So What? can lead to significant change. You can go somewhere if you...
Reflect -- See what's wrong. Keep asking questions and sleep on them if the answer's not there with immediacy.
Adjust -- Figure out how to drill out the rust. If a solution's not clear, ask around -- do some research.
Change -- Do it. Once you see what to do, set up a plan and start on it today.
Actually, I learned the beauty of using So What? the hard way. Earlier in my career I worked in PR. When I finished a piece I thought was great, my boss asked, So What?. It pushed me get to the heart of the matter - pronto! And the redo was entirely different.
A simple question like "So What" can make us exclaim Ouch! at first. But I've discovered it brings results. Try asking So What? and see what happens... Be sure to tell us about it...
2 comments:
Robyn:
So What?
I like to think that in my mind after a headline. After a bullet-pointed statement on a sell sheet. After reading a direct mail letter.
So much of the type of writing my company does is to persuade the audience to take another step in the sales cycle, the unspoken words "So What" are crucial to the conversation. I could really relate to this post!
Thanks for making this so clear! Love the photos too by the way!!
Chris
Chris, asking that takes you beyond yourself so you can really see how something relates to other. Thanks for spelling out some great specific applications.
My hubby had a '54 Pontiac the same color as the Chevy and it just seemed to work along with the text! I'm a very spatial person so I like to express my ideas in images as well. :-)
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